Job Description

Join to apply for the Director, Demand Generation role at Routable

Join to apply for the Director, Demand Generation role at Routable

This range is provided by Routable. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$190,000.00/yr - $200,000.00/yr

About The Company

Routable is a B2B payments platform built to make bill payments and mass payouts fast and seamless. Our mission is to be the simplest way to send and receive business-to-business payments. Unlike other payment platforms, Routable’s modern, easy-to-use API allows you to build a powerful payments infrastructure in minutes.

We’re a well-funded Series B startup, and we’re helping some of the largest marketplaces and gig economy companies, including Ticketmaster, Snackpass, and Garmentory. Hundreds of finance teams trust our decades of experience in building B2B payment solutions.

Our environment encourages intellectual curiosity, problem solving, and openness—one that provides the support and mentorship needed to succeed, learn, and grow. We'll make sure you have everything you need to do your best work and make an impact. We’re a fully remote startup with our team working from a city they love across the United States and Canada.

About The Role

As the Director of Demand Generation, you will plan and execute marketing programs to drive pipeline and revenue growth. You will work closely with product marketing and sales to run effective campaigns that increase awareness, generate demand for Routable, and build pipeline. Reporting into the VP, Marketing, you will operate as a player-coach, responsible for the demand generation function and team.

Responsibilities

• Develop and execute demand generation campaigns that build pipeline, coordinating team efforts across email, content, SEO/SEM, organic/paid social, digital ads, trade shows, and events
• Partner with the SDR Director to support ABM efforts with effective marketing tactics focused on multiple personas at target accounts
• Generate awareness for Routable and activate our inbound channel
• Collaborate with Product Marketing to convert product positioning and narratives into compelling messaging and brand-aligned campaigns
• Lead the demand generation function and team, helping to shape and build the team over time
• Work closely with the sales organization to ensure marketing supports their efforts effectively
• Leverage the marketing technology stack to optimize marketing operations and performance throughout the funnel
• Bring your creativity and data-driven approach to test interesting things and represent a strong brand
• Establish a customer-centered approach to demand gen, developing compelling campaigns that resonate with our ICP
• Create the demand gen strategy and optimize it, leveraging data to constantly iterate for improved results
• Identify opportunities to leverage AI for pipeline generation

Minimum Qualifications

• Proven experience in building and scaling demand generation for a B2B SaaS startup
• Strong communication, leadership, and project management skills
• A strategic thinker with a track record of driving results through data-driven decision-making
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions
• A bias towards action and iteration, and a mindset for experimentation
• 5 years experience managing people

Location

If you live in the United States, you must be authorized to work in the United States.

We are a remote first company! Rather than restrict ourselves to only find talent in one city, we’d rather find the absolute best people regardless of where they live.

Reporting

The Director of Demand Generation reports directly to the VP of Marketing, Nicole Lindenbaum

About Routable

Our Core Values

At Routable, we are driven by our values. Our values act as guiding principles when it comes to our work, our hiring practices, and ourselves. We talk about them every day and praise each other based on our ability to embody them.

Engage with Empathy : Have empathy and a deep understanding for your peers, and our customers. This means no ego and cultivating relationships by actively listening to each other's needs.

Volunteer Assistance : Helping others is always a priority, even when it is not immediately related to the goals that we are trying to achieve. We make it a point to foster an environment of inclusiveness for our remote team.

Own it : We are all company owners and we act like it. We make data driven decisions and jump at the opportunity to be accountable. Taking action when you see a problem is our default state.

Build with Purpose : We are collectively building the product and company of our dreams. We are intentional with everything we do and are always looking for ways to improve. We sweat the details.

Expect Authenticity : We do not compromise our values when it comes to our team and our customers. We champion originality. Be yourself. Everyone else is already taken.

Perks

• Great Health, Dental and Vision Insurance
• Competitive salary
• Stock Options
• 401k
• Work from Home Stipend
• We're a remote team
• Flexible vacation policy
• Paid Parental Leave (12 weeks)

Inclusive Employer

Routable welcomes employees from varied backgrounds and walks of life, and it’s reflected in our diverse community of Routers. Routable is proud to be an equal opportunity employer and is committed to administering personnel actions, including hiring, training, promoting and compensating its employees, without regard to race, color, religion, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, citizenship status, sexual orientation, genetic information, or any other status protected by applicable law.

Compensation

The compensation for this role is $190-$200k OTE (base salary plus variable) - the exact salary offer will depend on the level of experience, role alignment, etc. We also offer equity and full benefits packages for FTEs. This only applies to employees residing in the US.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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Job Tags

Full time, Immediate start, Work from home, Live in, Flexible hours,

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