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Optimize Case
Presentation to Case
Acceptances

TECHNOLOGY AND TRAINING SOLUTIONS FOR
YOUR DENTAL PRACTICE

Contact us to discuss how to optimize your case
presentation process.

Introducing

Chris RybaCki

Chris Rybacki is a seasoned luminary in dental industry consulting, ceaselessly endeavoring to elevate standards. His journey has been marked by triumphs intertwined with obstacles. Join him as he imparts his wealth of knowledge—both gleaned and ongoing—to empower dental professionals in forging a path towards a brighter future.

One-On-One With

Chris Rybacki

Chris A. Rybacki is a 30-year skilled dental entrepreneur who strategically builds profitable practices. He has been a partner (owner), founder, and practice facilitator (hands-on) of some of the largest fee-for-service practices in the United States and draws his expertise from working with well over 600 offices.

“There are fundamental barriers that will always present themselves to you on the road to prosperity in your practice. Understandably, you don’t have the time to resolve them all, and neither does your staff. Your staff and you are busy producing and working with patients, technically and administratively. This balance of being a Doctor/owner and a professional health care provider demands your undivided attention. Despite your best efforts, there are barriers and challenges that arise that you try to address during staff meetings, morning huddles, or meetings with your key staff. What happens when these unresolved challenges continue to linger for long periods? 

Well, they just become part of the practice’s daily existence, part of the status quo. They hinder expansion and what should be a more profitable practice for everyone. I can speak from a position of real experience because I have repeatedly identified and resolved the core challenges and obstacles to creating a profitable practice. The factors involved in becoming more profitable, without fail, hinge on the ability of the entire staff to sell our services as a team. If they do this successfully, the result is patients who pay and then schedule their treatment plans in that exact order, and our books are filled with productive procedures. I address marketing and many other aspects of the practice to support your expansion and profitability. However, one paramount route I have as a direct path to increased profits is through my Treatment Plan Tracker System®!

“We picked up the baton and have been running an Olympic race ever since the training."

Introducing

Cracking the iron safe®

Introducing the Iron Safe® System, a transformative approach to achieving optimal Case Presentation and Case Acceptance protocols tailored to your dental office’s resources. With meticulous guidance, the system navigates staff through the intricacies of presenting treatment and forging patient connections to alleviate decision-making anxieties encapsulated in the patient’s “Iron Safe.” Through personalized interaction, the system delves into staff apprehensions about dentistry sales, fostering a unified understanding of the process.

Your Team & Entire Staff

Selling is a must

Your team / entire staff can and must sell, even though they may think it’s not in their job description. It is more than just the job of the Doctor and Treatment coordinator.

Whether you’re a doctor, a treatment coordinator, or any other staff member, every time you open your doors for business, you’re engaging in selling, a crucial aspect of your role.

The question is, are you really connecting with your patients? Could you achieve a higher % of Case Acceptance? Would you like greater rewards for your efforts?

If you’ve answered ‘yes,’ this material is tailored explicitly for dental practice staff like you and was written with your professional growth in mind.

The Iron Safe

Consumers are immune

When it comes to making a decision or commitment for services/products a consumer wants or believes they want, they are assaulted!

Picture someone in Times Square or on the strip in Las Vegas. They’re surrounded by a gigantic blur of marketing messages coming at them from all directions and bombarding their minds.

As consumers, we have evolved and developed a natural immunity to the millions of marketing messages directed at us. It’s literally a case of “adapt or die,” or in this modern technological age, “adapt or pay.”

Think about it. How many times in an hour are you being sold or told to do something? It’s constantly happening: prompting us from our smartphones, smart watches, computers, tablets, and smart TVs, Engine searches, Websites, Apple and Android Apps and Software, automated calendar meeting reminders, texting reminders and messages, signage everywhere, or in a thousand flashing lights and glowing colors, with jingles and catchphrases that become part of pop culture.

Introducing

Treatment Plan Tracker System®

With the Treatment Plan Tracker System®, you can rest assured that your patients won’t slip through the cracks. More importantly, you can confidently convert diagnosed treatment plans into actual production, making the process streamlined, measurable, and efficient for the entire team involved in presenting treatment. 

Your Treatment Coordinators and the team now have a primary method for assessing performance and measuring Case Presentation / Case Acceptance results. The outcome is increased Case Acceptance, whereas, in the past, these patients would have just become an undone treatment plan tucked away in our charts, and lost and untold revenue was overlooked.  

This consists of extensive, hands-on training and implementation of critical proven tools used to evaluate Case Acceptance Productivity. It also ensures constant refinement of the Case Presentation Process, tracking all your patients who have been presented treatment, and creating a virtual safety net—not losing valuable production.

This System Is Comprised of

The Modules:

Hands on Training

The Treatment Plan Tracking System includes hands on training so your staff can use the critical proven tools to evaluate Case Acceptance Productivity

Case Tracking System

It also ensures constant refinement of the Case Presentation Process, tracking all your patients who have been presented treatment and creating a safety net

Case Presentation

Your Treatment Coordinators and the team now have a primary method for assessing performance and measuring Case Presentation & Case Acceptance results

Training Curriculum 2-day workshop

Day 1 Agenda

Cracking the iron safe® training by chris rybaki

Chris A. Rybacki is a renowned expert in dental practice administration, strategies, and scaling who has developed a unique approach to training. He will guide your team through his book, ‘Cracking The Iron Safe®,’ providing a comprehensive overview of how to develop an effective Case Presentation / Case Acceptance protocol and System tailored to your office’s resources. 

‘Case Acceptance’ is the patient’s decision to proceed with the proposed treatment. You get the tools such as effective communication techniques, the Treatment Plan Tracking System®, and other resources that will be instrumental in developing your office’s protocol and System. 

He eases the staff into the subject of presenting treatment and how to connect with the patient in a way that helps the patient overcome their fear of making a decision. This fear is often called the patient’s ‘Iron Safe,’ a term Chris coined to represent the patient’s internal barriers to accepting treatment. Chris takes his time on the first day to connect with all the staff and understand their concerns about dealing with patients paying for their treatment plans, which is an aspect that Case Presentation and Case Acceptance involve.

Addressing this is a crucial part of the training, as it will help the staff feel more comfortable and confident in their role, leading to improved performance in case acceptance rates. 

"Cracking The Iron Safe®" training manual by Chris A. Rybacki, 2-Day Curriculum Workshop.
Theory / Workshop 8:00am-to-5:00 pm
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Cracking the Iron Safe®
Each staff member plays a crucial role in this process and becomes more active in Case Presentation as a team.  He brings everyone to a new level of awareness of their specific roles in this vital structure. Staff now understand that the practice can only expand and grow with these tools and systems. 
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The Secret...

Just as patients have their own 'Iron Safe,' which represents their internal barriers to accepting treatment, staff also have their "Iron Safe."

In Chris’s years of training and implementation, he found it necessary to cover staff’s barriers or possible difficulties in dealing with patients’ reasons for not accepting their treatment plans. 

For example, staff may hear patients say, ‘I want to think about it,’ ‘Does my insurance cover it?’ or ‘I need to talk it over with my spouse.’ These are just a few commonly voiced reasons patients give. They hesitate not to proceed with their treatment, but understanding them can help staff address them effectively during case presentations. Chris is aware of these hurdles and helps staff recognize and overcome them. The realization that each staff member has their own ‘Iron Safe’ is transformative. It changes your practice’s culture and empowers every individual. This understanding aligns and equips them to bring about Case Acceptance from the highest professional standards as a unified team. 

"Treatment Plan Tracking System®" developed by Chris A. Rybacki
Clinical / Implementation
Workshop 8:00am-to-5:00 pm

It is a critical and essential part of the clinical workshop; staff will be guided through each step to convert presented treatment plans into case acceptance.
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Clinical / Implementation Workshop
Chris is setting up the How-to, a step-by-step guide on how to apply the training in your practice.
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Training Curriculum 2-day workshop

Day 2 Agenda:

"Treatment Plan Tracking System®" developed
by Chris A. Rybacki

On day 2, in the morning, there is a quick review of the tools, systems, and principles covered in the first day’s training.

Chris is setting up the How-to, a step-by-step guide on how to apply the training in your practice. Preparation for applying and implementing the prior day’s training and theory begins. The process involves practicing the skills learned in a simulated environment, such as role-playing patient interactions, to ensure the staff is fully prepared to apply the training in real-life scenarios.

The tools and systems included in the training, such as effective communication techniques and the Treatment Plan Tracking System®, are designed to enhance case acceptance rates and streamline the treatment planning process. Effective communication techniques will help staff connect with patients and address their concerns, while the Treatment Plan Tracking System® will provide a structured approach to tracking and managing patient treatment plans. 

For staff, the ‘Treatment Plan Tracking System®’ provides a clear overview of each patient’s progress. It helps them identify any barriers to acceptance and adjust their approach accordingly, which will significantly improve their case acceptance rates. It is a critical and essential part of the clinical workshop; staff will be guided through each step to convert presented treatment plans into case acceptance.

Chris designs a bespoke (tailored), custom flow line/process with you (your team). This process is tailored to your practice’s unique needs and resources and designed to organize better how your patients will be moved through your practice. It is streamlined with communication tools to achieve optimum Case Acceptance based on your strengths and resources. 

Making treatment plan acceptance part of your unique practice's habit

The custom flow line/process will be developed in collaboration with your team, taking into account your practice's unique needs and strengths.

 It will be designed to optimize the patient journey through your practice. The ‘Treatment Plan Tracking System®’ is a powerful tool introduced in the training. It allows you to track the progress of each patient’s treatment plan, identify any barriers to acceptance, and adjust your approach accordingly. It also provides a comprehensive overview of your practice’s case acceptance rates, helping you identify areas for improvement. This System is designed to keep you and your staff focused on Case Presentation / Case Acceptance daily, weekly, and monthly, ensuring a streamlined and efficient treatment planning process.

The second day ensures staff can apply and fully implement all the tools and systems, leading to a sense of achievement and readiness for Case Presentation.

Under Chris’s expert guidance, the staff practices presenting treatment plans, addressing patient concerns, and tracking the progress of the treatment plan. This hands-on approach helps the staff see the direct impact of the training on their practice, instilling confidence in their ability to help patients move forward with their treatment plans.

Your protocol will be set on day two, covering every aspect. Your team and you are now geared up for Case Presentation. 

Implementation /Practice Observation (6 -weeks)

During the implementation phase, Chris A. Rybacki will analyze how the staff is using the tools and systems. The System has been implemented over six weeks, so it has become part of the staff’s daily, weekly, and monthly routines and the culture of your practice. This phase is designed to provide a comprehensive assessment of the staff’s performance and the effectiveness of the implemented systems, helping you identify areas for further improvement and refinement. Staff will be expected to actively use the tools and systems, provide feedback on their effectiveness, and suggest improvements or modifications as needed. 

Chris coaches you during this time on every tool, the proper use and utilization of the Treatment Plan Tracker System®, and the training of ‘Cracking The Iron Safe®’. This ongoing support and guidance provides a sense of security and confidence, giving you a primary method to assess performance and measure your Case Presentation / Case Acceptance process.

In basic terms, you can monitor the success of your business/practice revenue against the potential revenue coming from your Treatment Planning process and guide it to new levels through an efficient Tracking System and proven tools for converting accepted treatment.  

In the course of the implementation phase, the support and guidance from Chris, including scheduled regular check-ins and the assurance that the Office can always reach out to Chris, are designed to instill confidence in your ability to effectively implement the new systems, providing a sense of reassurance and support. 

The aim is to ensure your patients are paid, scheduled, and tracked, providing a comprehensive safety net and retaining valuable production. 

The ultimate goal is to enhance your case acceptance rates and streamline the treatment planning process, leading to a more productive and financially rewarding practice. This improvement in efficiency empowers the staff, making them feel capable and confident in their roles. 

Our Success - is in the Numbers

35 +
Years Experience
600+
Successful Practices
$650,000,000
Produced Revenue
100%
Satisfied Clients
"Cracking The Iron Safe®" training manual by
Chris A. Rybacki, Day One.

"Cracking The Iron Safe®" training manual by Chris A. Rybacki, Day One.

Chris guides teams through his book and training, teaching effective Case Presentation and Acceptance protocols tailored to office resources. He addresses staff's fears and resistance, fostering a culture conducive to professional and successful patient interactions.

Day Two: "Treatment Plan Tracking System®"
developed by Chris A. Rybacki

Day Two: "Treatment Plan Tracking System®" developed by Chris A. Rybacki

On day two, Chris facilitates practical application of previously learned principles through drills, role-playing, and system implementation. Staff develop a bespoke patient flow process and utilize a tracking system for optimal Case Acceptance.

Implementation /Practice Observation

Implementation /Practice Observation

On day two, Chris facilitates practical application of previously learned principles through drills, role-playing, and system implementation. Staff develop a bespoke patient flow process and utilize a tracking system for optimal Case Acceptance.

Contact us to discuss how to optimize your case presentation process

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To receive your case acceptance analysis, complete the form below. Once we receive your information, Chris Rybacki will contact you.

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